“This year has been, by far, our best blueberry season yet”
It’s almost time for celebrations at Portuguese blueberry exporter Logofruits as the season nears its end. Lourenço de Botton states they’ve exporter more blueberries than ever this season:

Jaffa partners Leicester Tigers
The UK’s leading citrus brand Jaffa has become the ’official fruit partner’ of professional rugby union club the Leicester Tigers from the 2023 onwards. As part of the partnership deal, the

Jaffa partners with Leicester Tigers
The UK’s leading citrus brand Jaffa has become the ’official fruit partner’ of professional rugby union club the Leicester Tigers from the 2023 onwards. As part of the partnership deal, the

Winners revealed in inaugural Festival of Fresh Awards
Forward-thinking investments, innovative marketing, sustainable initiatives, and industry collaboration were celebrated in the inaugural Festival of Fresh Awards on 21 June. Eye-catching trophies

Syngenta unveils new ToBRFV-resistant date varieties
From Syngenta research comes four Baby Plum tomato varieties specifically for the Italian market with high brix and also resistant to the Tomato Brown Rugose Fruit Virus. The new cultivars

Belgian company turns 65
It is Sebrechts Groenten en Fruit's 65th anniversary this year. In celebration, the Antwerp wholesaler's building was transformed into a banquet hall on Saturday, June 3. Under a beaming sun, some

How Europe is promoting potatoes to millennials
Under the logo 'Potatoes, they will surprise you; Europe's favourite since 1536', the new promotional campaign will run until the end of 2025. Europe is concerned about the decline in potato

New PLU sticker brings Avocados from Mexico glow to US customers
West Pak Avocado, a global distributor of avocados brings a new price look-up (PLU) sticker as part of an industry initiative through Avocados From Mexico (AFM). The program was created by AFM to

Building brands with legacy in mind
When developing a brand for apples or pears in Australia, it is important to consider the long-term value it can provide to consumers. While creating a flashy logo and catchy slogan may seem like

Obstgroßmarkt Mittelbaden eG: Winning new customers with Black Forest fruit
With a new own brand, Obstgroßmarkt Mittelbaden eG (OGM) is starting the fruit season. Under the motto "Schwarzwaldobst" (Black Forest fruit), a young, likeable Black Forest girl with a fruit

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