"The new Giga, Red Pop and Cosmic Crisp apples designed to appeal to a young and modern audience"
South Tyrol's apple growers are among the pioneers in the cultivation of organic apples. This includes the Association of South Tyrolean Fruit Cooperatives (VOG), which has been present in over 40

This week in Fruchthandel Magazine: Flanders, South Tyrol and bananas
The Belgian participation at this year's fair was larger than ever before in the history of FRUIT LOGISTICA. Organised by Flanders' agricultural marketing bureau VLAM, the show included a total of

Kanzi's digital campaigns and tastings are back!
Satisfying consumers with an extraordinary taste experience until June, Yes You Kanzi®! sets off with excellent prospects for the second half of the Kanzi® season in Spain. If the first phase of

"Especially with organic shiitake and portobello we still see potential upwards"
In November 2022, Tyrol organic mushrooms underwent a major brand relaunch. Since then, the organic mushrooms have been marketed under the new Tyrolpilz brand identity and in modern, sustainable

BGL: End of Tyrolean dosing measures demanded
Together with numerous representatives of European transport associations, entrepreneurs and drivers as well as the Rosenheim police, Markus Ferber (CDU, MEP) and employees as well as

Positive expectations for organic apples, says Vog
Vog, the South Tyrolean Consortium of apples, showed off its wide range of organic apple varieties and brands at the BioFach organic exhibition in Nuremberg, Germany. Despite a challenging start

Vog presents Home of Bio at BioFach
Vog, the South Tyrolean Consortium of fruit grower cooperatives, a European leader in organic apples, showed off its new Home of Bio concept at organic trade fair BioFach in Nuremberg last week.

VOG presents its ORGANIC varieties at Biofach
With an organic production of thirty thousand tonnes in South Tyrol - South Tyrol and thanks to the expertise of the many hands that look after the apples from the orchard to the point of sale,

VOG Products: Processing against food waste
It is estimated that 22 % of O+G is discarded each year directly during or after harvesting, reports VOG Products. This means not only that valuable food is wasted, but also losses for the

South Tyrol: VIP reorganisation - a first interim assessment
VIP, the Association of Val Venosta Producers of Fruit and Vegetables, will be represented at FRUIT LOGISTICA 2023 at Stand A-40 in Hall 6.2. There, interested parties can find out, among other

Marlene makes most of winter season with marketing push
While South Tyrol’s apple orchards enjoy a welcome rest, one of its leading brands, Marlene, continues to engage with consumers via a series of international marketing initiatives and

Marlena ze sportami górskimi
Zimą sady jabłoniowe w Tyrolu Południowym - Południowym wchodzą w okres spoczynku wegetatywnego i udają się na zasłużony odpoczynek. Promocja marki Marlene® trwa jednak

Kryzys na Ukrainie wpływa również na niemieckojęzyczne rynki rolne
USA, UE, Wielka Brytania, Australia, Kanada i Japonia nałożyły już sankcje na Rosję. Są one wymierzone przede wszystkim w rosyjski system finansowy i elity polityczne tego

Nowa odmiana jabłek: Cosmic Crisp®
To był zdecydowanie pozytywny debiut, który już po pierwszych degustacjach wzbudził zainteresowanie rynku. Pierwsza komercyjna kampania próbna Cosmic Crisp®, nowego jabłka