Orchardist sued by Apple giant
American IT giant Apple wants to force an apple producer from Switzerland to remove the apple from its logo. The thing is, this company has been producing apples for 111 years. Apple wants to

New PLU sticker brings Avocados from Mexico glow to US customers
West Pak Avocado, a global distributor of avocados brings a new price look-up (PLU) sticker as part of an industry initiative through Avocados From Mexico (AFM). The program was created by AFM to

Building brands with legacy in mind
When developing a brand for apples or pears in Australia, it is important to consider the long-term value it can provide to consumers. While creating a flashy logo and catchy slogan may seem like

Bord Bia confirms sanctions were applied following potato mislabelling
Irish Food Board Bord Bia has confirmed that “monitoring sanctions” were applied in the case of a company that incorrectly labelled French potatoes, using a Bord Bia quality logo that can only

Aldi embroiled in Twitter outrage due to strange labelling
Supermarket Aldi has been facing stern criticism for selling mushrooms in packs labelled “British”, while the small print listed the source as Poland. As well as the word “British”, the

"We are very satisfied with the Fruit Logistica in Berlin"
Frigga, a professional real-time temperature monitoring solution provider from China, participated in Fruit Logistica Berlin. This was the first time the company had participated in the exhibition