L'Orto di Eleonora: 'Stunning feedback on the Gavina watermelon' #vocidellortofrutta
The watermelon and melon campaign is now in full swing. We take stock of the situation with Salvatore Lotta, commercial director of the Campidanese Agricultural Cooperative, known for its brand

Melons from Uzbekistan vs Spanish melons in the supermarkets of Latvia
According to EastFruit, a melon from Uzbekistan has reappeared in supermarkets in Latvia, which is positioned as the “Central Asian melon”. The retail price for this melon is 2.49 euros per

Melons from Uzbekistan vs Spanish melons in the supermarkets of Latvia
According to EastFruit, a melon from Uzbekistan has reappeared in supermarkets in Latvia, which is positioned as the “Central Asian melon”. The retail price for this melon is 2.49 euros per

"In Austrian stores, conventional complements organic"
With this nice weather, plenty of watermelons are being loaded in Southern Europe, destined for the northern countries. Fruitprint, a Dutch company that links retailers and distributors directly

"Lower watermelon quantities, but sizable enough to be sold in slices in supermarkets"
Geofur started harvesting its almost 60 hectares of watermelons located between the Ostiglia (Mantua) and Melara (Rovigo) municipalities. The market is very receptive at the moment, also because

June watermelons still on the handbrake
Week 24 saw a softening of the trend compared to the previous week for Lcc, but also for fruit and vegetables by weight. Among the channels, discount stores continue to grow in fruit and vegetable

“Spanish melon contract growers are at their wits' end”
“Things can always be called extreme, but in the 20 years I've been here, I've never seen it this extreme. Very few melons are available, and those that are there are damaged or the incorrect

Lively demand for watermelons
"A similar situation has never occurred before: demand from supermarkets and markets in Italy and abroad is high for both watermelons and mini-watermelons, with interesting quotations," reports

Imports of melons from China to the Amur Region of Russia have tripled
Imports of melon from China to the Amur Region of Russia have tripled compared to last year. Since the beginning of the year, 76 tons of these melon cultures have been brought in through the

Prices for Italian watermelons and melons have increased by 100% in the past week
"Last year in the same period, we sent about 8,000 cartons of watermelons and melons a day to wholesale markets and retailers. Now it's only a little over 2,000. It is the result of very bad

Agricola Don Camillo launches the #vocidellortofrutta cocktail melon
To impress on the shelf with a product with distinctive appeal, but also innovative flavour. Agricola Don Camillo is launching two new Club melons, Limelon and Dino, which respond to new consumer

Carrefour buys 10% more local watermelons and melons than last year.
Carrefour expects to sell more than 25,000 tonnes of melon and watermelon from Spain this summer, 10% more than in the previous year's campaign. In this way, the company is reinforcing its

Watermelons and melons: no to import, yes to service
This year's watermelon-melon campaign is and will continue to be a tough nut to crack for Italian retailers. First of all, the start with the Sicilian melon was a shock, due to the bad weather

"With this scale up, we can supply all 258 stores in Flanders with mini-watermelons"
This week, Aldi Belgium started again carrying Tomeco's mini watermelons, Tomélon. "We partnered with Tomeco, part of Coöperatie Hoogstraten, last year to sell these mini watermelons. That

U.S. watermelon making in-roads in Japan, aiming to reach more export markets
The National Watermelon Promotion Board (NWPB) is making in-roads with consumer and retailer promotions of U.S. watermelons in Japan and Canada. They also aim to expand into the foodservice sector

Waitrose cuts prices of summer favourites
Summer favourites including spinach and watermelon are among 200 products having their prices cut by Waitrose in a £100m investment by the retailer. The lower prices of grocery items can be found

In the absence of Spain, Italy is the supplier of mini-watermelons to Europe
"Due to the bad weather in Spain destroying many mini-watermelon crops, demand from the foreign and domestic retail channel has shifted to Italy. Quotations have increased, but the produce is not

“We have made merchandising our speciality”
In the middle of their store in Neuville-les-Dieppe (Normandy), a 4-masted ship sails on an ocean of melons and tomatoes. The Pomona Terreazur Group organized this theatrical display in the run-up

Melon crisis: oversupply or lack of demand?
In May, assortments and spaces dedicated to summer fruit - and among these the earliest category is melon - begin to grow on supermarket counters, but every year supply and demand clash. In the

ALDI increases purchases of domestic melons and watermelons by 10%.
Between April and September, the company will purchase more than 6,400 tonnes of produce (there were 5,800 tonnes in 2022), thus reinforcing its commitment to local and seasonal produce, thanks to

Magverik, the ribbed melon that appeals to the large-scale retail trade
The Italian roasted melon, with its characteristic round-oval shape, has always been one of the most sought-after by consumers: BASF Vegetable Seeds presents Magverik F1, the Nunhems-branded

Melon and watermelon production falls by 20%
According to estimates, this season's melon and watermelon production has decreased by more than 20% due to drought, high production costs, and the delay of the end of the winter campaigns. The

Black rind and red flesh: the midi seedless watermelon the big retail chain was looking for
Characterized by a bright red flesh and a dark green - almost black -rind, Dolce Passione watermelons are now part of a consortium. Consorzio Dolce Passione was in fact presented at Macfrut - a

"We will start with our leading products on May 20th"
The melon and watermelon campaign is about to start at O.P. Agricola Campidanese, i.e. the Sardinian organization that commercializes its produce under the L'Orto di Eleonora brand. FreshPlaza has

Watermelons, the mystery of provenance
The transition from Senegal to Spain is faster than you think. Or at least that is what happens with watermelons. Over the past few days, watermelons of the same type - at least apparently - whole