Pink Lady sales remain steady in Europe
Pink Lady has said that its sales have been holding up well amid the “unprecedented context” of double-digit inflation in the food sector throughout Europe. Sales of Pink Lady and PinKids

Pink Lady in Minions tie-up
A Pink Lady apple promotion at UK Aldi stores offering shoppers the chance to win one of 100 Minions Fitbits through the purchase of a promotional pack of PinKids, the Pink Lady range of smaller

Chilean Pink Lady apples arrive at Aartsen
Aartsen has been importing apples from across the globe for years in both Europe and Asia. They bring in well-known varieties like Royal Gala, Fuji, and Granny Smith, but also exclusive club

Pink Lady rolls out prize promotions
Leading apple brand Pink Lady is rolling out a new promotion offering shoppers the chance to win monthly prizes, hitting shelves in Morrisons stores across the UK. The giveaway, appearing

Pink Lady serves up world’s best food photographs
An intensely powerful portrait, The Candy Man, by UK photographer Jon Enoch, has won the overall prize of Pink Lady Food Photographer of the Year 2023, the world’s leading celebration of the art

Pink Lady sponsors new food photography category
Pink Lady has reimagined its sponsored category at this year’s Food Photographer of the Year awards to recognise photos that depict the joy experienced and shared through food. The Pink Lady

"The flowering of the Pink Lady has been extraordinary, with maximum pollination thanks to the use of bee hives"
Pink Lady has recently brought its Bee Pink program to the Spanish city of Seville to highlight the role of bees in the pollination, just at the time when the trees that will produce the next

Pink Lady, the Adopt-a-Tree initiative is back
Last year, almost 7,000 Pink Lady® apple trees were adopted in 6 European countries, a great success announced from the very beginning. The operation, which enables consumers to have an apple

Sponsor strategy brings growers and consumers closer, says Pink Lady
Pink Lady Europe is back with its Adopt A Tree campaign in Europe after the success of last year, which saw nearly 7,000 trees sponsored, according to the association. The campaign, which started

France: decline in apple and pear stocks in February 2023
“At the end of February 2023, the stocks of French apples were down compared to last year (-11%). With the exception of the Pink Lady, all varieties saw their stocks decrease. Prices are above

Pink Lady and Kanzi lead world apple market
Pink Lady and Kanzi are the world’s top 2 apple brands. Kanzi remains Europe’s second best-selling apple variety and continues to make ground in the US, new market research data shows.

"Oversupply means Belgian apples are not a lucrative business this year"
Between December and March, the Essen-based wholesaler Maxime Ltd obtains around 90 percent of its apples from neighboring Belgium. The entire range of apples from Belgian cultivation is offered,

"Resilient growers have fought hard to produce high quality apples once again"
Fern Ridge Fresh, based in Hawkes Bay, have been in business for over 20 years. The company sources apples from growers all across New Zealand - from Gisborne and Hawkes Bay in the North Island to

Tauber (Vog): 'We need to reach the apple consumer on different touchpoints'
At Fruit Logisticawe visited the Südtirol stand, where we met the Vog Consortium. "We present our products,' says Hannes Tauber, marketing manager of Vog, 'traditional, organic and Club apple