“The French large artichoke market is finally back on track”
“We have had three very complicated weeks for large artichokes,” explains Pierre Gélébart, product manager at Prince de Bretagne.The market was not balanced due to the very high production

Amandine gets closer to the consumer at its pop up store in the Paz market
This project is part of the strategy of using new sales channels such as selected greengrocers and the hotel and catering trade. Princess Amandine is currently available in 14 supermarket chains.

“Yellow Coeur d’Antan tomatoes complete a range of over 60 tomato varieties”
The yellow Coeur d’Antan is the latest yellow tomato developed by Prince de Bretagne, completing a range of 60 varieties. This new tomato has a “longer and better shelf life than the yellow

Polish apples are doing well in India
The spring frosts did not have an effect on the Polish apple production. According to Mohamed Marawan, owner of Polish apple exporter Sarafruit, this means that volumes will be similar to last

Senegal: BelOrta on an African export mission
Recently, several Belgian companies, including leading fruit and vegetable marketer BelOrta, took part in a business mission to Senegal led by Princess Astrid. BelOrta mainly explored new

Disney princesses promote fruit and vegetables
What if Disney princesses came to promote fruit and vegetables? This happens in France, where the E.Leclerc Yvetot shop in Normandy has decided to add a magical touch to its fruit and

Princely fresh & cheap: New Aldi graffiti on the town wall in Ludwigslust
Vandalism? Quite the opposite. Where previously a barren piece of wall covered part of the town wall in Ludwigslust in Mecklenburg-Western Pomerania, modern and colourful art by Aldi Nord was

“The artichoke season has started in Brittany”
The first large artichokes from Brittany have arrived on the market. “The mild temperatures and rainfall of the last few days have delayed the production but many plots are now close to

Unexpected demand for Princ. Golden at a price
The apple market is recording a kind of pre-Christmas suction. Interest in the Prince variety has increased, while Golden is still a much sought-after apple. Prices of dessert apples have not

Sica St.-Pol-de-Léon: Optimistic despite decline
The Sica St. Pol de Léon, the largest Breton producers' organisation, which markets its products under the Prince de Bretagne umbrella brand, presented its corporate report on the past year as

France: the extra early Primaline potato has arrived!
One month ago, Prince de Bretagne started harvesting the extra early Primaline potatoes grown under shelter. The harvest will continue until the end of April, before the open field crops take

Princesa Amandine launches a new fifth-range potato in Spain's main distribution centers
The fifth-range potato project that the Princesa Amandine Ibérica association presented in the last edition of Fruit Attraction is taking shape. Six months later, this pre-steamed, 30-35 mm

Princesa Amandine lanza la patata de Quinta Gama
Jean Michel Beranger, general manager of the Princess Amandine Iberica Association, explains that "we are talking to the rest of the retailers in Spain as well as to the main food distributors in

“The market needs the Gala, Golden, Mutsu and Prince varieties right now”
The cost of storing apples is leading to price increases for the apples themselves, says Janusz Kawęczyński, president of Polish apple exporter Fruit-Group: “It’s very hard to calculate