The marketing value of watermelon in the USA exceeded USD 326 million in 2022.
According to the Executive Director of the National Watermelon Promotion Board (NWPB), Mark Arney, "the vast majority of watermelons imported by the US come from Mexico. In fact, the value of

The value of imported avocado grew by 75.5% up to April
In the first four months of the year, the value of practically all imported fruit has risen, with avocado standing out in first place, with the highest value for the period and the greatest

Abruzzo, fruit and vegetable district: 34 million available
The district programme 'The Abruzzo fruit and vegetable basket of excellence' will focus on the valorisation of quality products through innovative systems such as blockchain. The programme will

Melon, the value goes through the set-up of the department
Along with watermelons, the melon is the undisputed king of the fruit and vegetable department in summer. Its presence is always noticeable, but this is often not enough to boost sales. What is

'How we restore value to local ecotypes'
Valorising local ecotypes to preserve Italian flavour. This is the research objective of the seed company Blumen Vegetables Seeds for the creation of products with the intense flavour of

Oranges, waste becomes lamps
Orange peels give birth to lamps. It is not science fiction but just the intuition of the Milanese design studio Krill Design that transforms waste into new products thanks to an innovative

The Union highlights its commitment to the SDGs
La Unión, a leading company in the fruit and vegetable sector, has joined in the celebration of World Recycling Day by highlighting its main projects linked to recycling and waste reduction,

Pumpkin and melon seeds for functional food production
This has been demonstrated in a new study by the University of Castilla-La Mancha in which the Valencian company Vicente Peris is participating by donating seeds. The study worked with Manchego

'The value of fruit for young people? Goes through social media'
For one day, the fruit and vegetables of La Grande Bellezza Italiana had an exceptional testimonial. Yesterday's guest at the consortium's stand was presenter Alessia Ventura, former host of the

Re-Marketing, how to build value for fruit and vegetables
Redeveloping value, starting with quality and not quantity and promotions. This is the path indicated to the supply chain yesterday during the eighth edition ofThink Fresh,in the setting of the

Enhancing the value of the IGP Tropea Red Onion in large-scale distribution, an appointment at Macfrut
The partner region of Macfrut 2023 is Calabria, and during the event at the Rimini Exhibition Centre, from 3 to 5 May 2023, the region's symbolic fruit and vegetable products, which we saw at

Flexibility, our core value
To be able to count on a flexible but at the same time efficient business organisation can really make the difference for companies in the sector. Just as it happens for Claudio Bellia's farm in

Designer Harvests, great news for Ruffato vegetables
Valorising the territoriality of products can be a winning choice, especially if quality is always assured. This has been well understood by Nerio Ruffato, a company that has always been active in

Arpor grows and enhances the artichoke supply chain
Modernisation of associated farms and expansion of the Policoro production plant, with new packaging lines and a large automated warehouse for storing products. These are the two pillars of the

Valoser: fruit and vegetables enhance the Po Delta
Agriculture in the sandy soils of the Ferrara area is already a long-established reality and may soon become a real district with an 'umbrella' brand. This is the aim of Valoser, the project for

Mr Datterino, Bayer's tomato valorisation project
Signor Datterino is the new consumer brand identifying the date tomato developed by Bayer, through its Vegetables seed division. The project was presented at Cibus Connecting Italy 2023. A project

Lidl enhances fruit and vegetables with anti-waste bag
After the success of the initiative in its shops in the Canary Islands, Lidl announced the launch in Spain of its anti-waste bag. The virtuous bag contains fruit and vegetables that do not meet

Arena Group (VéGé) enhances and innovates the IV gamma in Decò stores
In the fruit and vegetable department of ten Decò shops of the Arena Group (VéGé), in Sicily, a number of innovations have been introduced to enhance IV gamma references displayed in

#Repartofresh. Alì enhances producers and strengthens internal communication
The Alì shop in Albignasego, built in the San Lorenzo district, in Via Milano, and covering an area of 1,500 square metres, represents a model for the future development of the brand (a Selex

Senegal could do better to promote its banana industry
The banana fruit industry in Senegal has great potential, thanks to a favorable climate, but remains under-exploited, mainly because of a lack of promotion and valorization of the produce. This is