“This year has been, by far, our best blueberry season yet”
It’s almost time for celebrations at Portuguese blueberry exporter Logofruits as the season nears its end. Lourenço de Botton states they’ve exporter more blueberries than ever this season:

Jaffa partners Leicester Tigers
The UK’s leading citrus brand Jaffa has become the ’official fruit partner’ of professional rugby union club the Leicester Tigers from the 2023 onwards. As part of the partnership deal, the

Jaffa partners with Leicester Tigers
The UK’s leading citrus brand Jaffa has become the ’official fruit partner’ of professional rugby union club the Leicester Tigers from the 2023 onwards. As part of the partnership deal, the

Orchardist sued by Apple giant
American IT giant Apple wants to force an apple producer from Switzerland to remove the apple from its logo. The thing is, this company has been producing apples for 111 years. Apple wants to

Syngenta unveils new ToBRFV-resistant date varieties
From Syngenta research comes four Baby Plum tomato varieties specifically for the Italian market with high brix and also resistant to the Tomato Brown Rugose Fruit Virus. The new cultivars

Belgian company turns 65
It is Sebrechts Groenten en Fruit's 65th anniversary this year. In celebration, the Antwerp wholesaler's building was transformed into a banquet hall on Saturday, June 3. Under a beaming sun, some

New PLU sticker brings Avocados from Mexico glow to US customers
West Pak Avocado, a global distributor of avocados brings a new price look-up (PLU) sticker as part of an industry initiative through Avocados From Mexico (AFM). The program was created by AFM to

Building brands with legacy in mind
When developing a brand for apples or pears in Australia, it is important to consider the long-term value it can provide to consumers. While creating a flashy logo and catchy slogan may seem like

Obstgroßmarkt Mittelbaden eG: Winning new customers with Black Forest fruit
With a new own brand, Obstgroßmarkt Mittelbaden eG (OGM) is starting the fruit season. Under the motto "Schwarzwaldobst" (Black Forest fruit), a young, likeable Black Forest girl with a fruit

"We are very satisfied with the Fruit Logistica in Berlin"
Frigga, a professional real-time temperature monitoring solution provider from China, participated in Fruit Logistica Berlin. This was the first time the company had participated in the exhibition

IFG names DW Cain Award winner
International Fruit Genetics (IFG) has announced Kuara Comercial e Exportadora de Frutas as the winner of the second annual DW Cain Award. Named after IFG founder Dr David Cain, the award