Fruits and vegetables are the least advertised foods
In 2021, €477 million were invested in advertising food and beverages, a figure that does not include the distribution and catering sector, which allocated a further €455.8 million to

'My knowledge at the service of Tik Tok and Instagram'
The pepper with the 4-pronged base is sweeter than the one with 3, and the sweetest watermelon is the one with the opaque skin. These are the words ofFlavio Flavetta, with 30 years of experience

When to start fertigation in blueberry plantations?
During recent meetings and phone calls, many blueberry growers ask me questions: Should I start blueberry fertigation already? or When to start blueberry fertigation? Let me be brief - NOT

The farmer as a protagonist in the process of digital transformation in horticulture
Drones for the application of phytosanitary products, intelligent greenhouses controlled from a mobile phone, artificial intelligence to make the commercialisation of fruit and vegetables more

‘Supermarket shortages highlight relevance of wholesale market model’
As the extensive nationwide coverage on the shortage of vegetables and salads on supermarket shelves played out across the media, a serious message emerged for everyone in the industry. It may

As prices go up, Morocco bans some vegetable exports to West Africa
Morocco has forbidden fruit and vegetable traders from exporting tomatoes, onions and potatoes to West African countries. The decision by the agricultural food export authority, Morocco Fodex, was